Lucky Charms Beer???

There’s a beer that tastes just like Lucky Charms
Published: Feb 26, 2019 5:08 p.m. ET

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Smartmouth Brewing Company has a limited supply of its Saturday Morning IPA brewed with cereal marshmallows at its Norfolk, Va., brewery



Beer is about to get even more magically delicious.

Just in time for St. Patrick’s Day, the Smartmouth Brewing Company is putting nostalgia on tap by releasing an IPA that tastes just like the colorful marshmallows found in Lucky Charms cereal.

The Saturday Morning IPA — meant to take your taste buds on a journey back to your childhood, when you sat on the couch with a bowl of Lucky Charms in your lap while you watched Saturday morning cartoons — was brewed with house-toasted marshmallows and what the Virginia brewer describes as “cereal marshmallows” (without naming the brand) in the mash. The sweet concoction is then hopped and dry-hopped with Galaxy and Calypso hops.

The brewer describes the playful IPA as having a “soft pillow body with a slight cereal taste … designed to remind you of your childhood when you used to sort through bowls of your favorite breakfast cereal to separate the marshmallows from the cereal.” The brew boasts 6.6% ABV (alcohol by volume), with a nose that is sweet and citrusy, with orange and pear aromas.

And while it doesn’t mention Lucky Charms by name, the cans feature a wavy rainbow and marshmallows shaped like pink hearts, green clovers, purple horseshoes and red balloons that are nearly identical to those printed on the Lucky Charms cereal box. A spokesperson from General Mills GIS, +1.43% , which makes Lucky Charms, told MarketWatch it was unaware that its children’s cereal was being used in an adult beverage: “For more than 50 years, Americans of all ages have loved Lucky Charms and its magical marshmallows. Like you, we learned about this through the media.”

The “very limited” release will only be available at the brewer’s Norfolk location this Saturday, however, where beer lovers who are still kids at heart can taste the breakfast brew beginning at noon. It will be available on tap or in four-packs. The brewer has yet to respond to a MarketWatch request for comment.

But Smartmouth Brewing Company’s social-media posts promoting the “magically ridiculous” IPA have whet many craft beer lovers’ appetites.

More to the story, including pics and tweets at: https://www.marketwatch.com/story/theres-a-beer-that-tastes-just-like-lucky-charms-2019-02-26

I bet lawyers and General Mills are busy right now....

I’m not a fan of IPA’s, but I do like infused beer.
2016 I had a beer that tasted just like pecan pie.

Nothing beats a cold Coors beer.

The Wise And Powerful wrote:

Nothing beats a cold Coors beer.

I like Coors on a hot day.

I'm going to get a can of that and pour it in a bowl of Lucky Charms.