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| | | Redeeming Jesus In The Super Bowl Ads- |  |
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Temple
Regular Member
Posts : 7317
Join date : 2014-07-29
| | Subject: Redeeming Jesus In The Super Bowl Ads- Tue Jan 31, 2023 9:50 pm | |
| 1-31-2023
$1 billion campaign from group ‘linked to staunchly Conservative causes’ will try to ‘redeem Jesus’ brand’ in Super Bowl ads.
From electric vehicles to cosmetics, and even the word
"mummy," there is a lot of rebranding going on.
Bowing to anger from right-wingers and conservative commentators, M&M's decided to rebrand the decades-old multi-colored candies after outrage over its latest addition, purple, and its new "spokescandy," also named "Purple."
"Roughly a year ago, Mars Wrigley updated the look of its M&M’s characters, announcing an initiative to make the mascots fit a 'more dynamic, progressive world.'
As part of these changes, the company introduced new designs of some of M&M’s characters and wrote weirdly elaborate backstories for others.
Most notably, the company made the green M&M less 'sexy' by shortening her legs and replacing her high-heeled boots with sneakers," Vox Media's Polygon reported last week.
Fox News personality Tucker Carlson infamously has waged war on the "woke" spokescandies, declaring at one point, “M&M’s will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous.”
Fast forward to now: Actress and comedian Maya Rudolph is their new spokesperson, although the "spokescandies," perhaps after some additional rebranding, will be returning in a new ad on
Super Bowl Sunday.
This brings us to the rebranding of another icon: Jesus Christ.
He too will be part of the Super Bowl Sunday ads.
Over the next three years a $1 billion mostly-dark-money campaign – which reportedly will include funds from billionaire right wing anti-abortion and anti-LGBTQ funder David Green, the founder of Hobby Lobby –
will promote Jesus in ads, including during the Super Bowl on February 12.
Those two Super Bowl ads to "to redeem Jesus’ brand" will
cost $20 million, Religion News Service reports.
The campaign to promote Jesus includes $100 million in ads declaring "He Gets Us," from "the Servant Foundation, an Overland Park, Kansas, nonprofit that does business as
The Signatry," RNS adds.
The "donors backing the campaign have until recently remained anonymous — in early 2022, organizers only told Religion News Service that funding came from 'like-minded families who desire to see the Jesus of the Bible represented in today’s culture with the same relevance and impact He had 2000 years ago.'"
But the full list of donors remains unknown.
"Jason Vanderground, president of Haven, a branding firm based in Grand Haven, Michigan, that is working on the
'He Gets Us' campaign, confirmed that the Greens are one of the major funders, among a variety of donors and families who have gotten behind it."
In a Washington Post interview last year, Vanderground "said Christians see their faith as the greatest love story,
but those outside the faith see Christians as a hate group."
But rather than try to convince self-identified followers of Christ
to act as Jesus would want, right-wing interests are
spending $1 billion to convince others of what Christianity is supposed to be about.
“Our research shows that many people’s only exposure to Jesus is through Christians who reflect him imperfectly, and too often in ways that create a distorted or incomplete picture of his radical compassion and love for others,” Vanderground told The Washington Post.
“We believe it’s more important now than ever for the real, authentic Jesus to be represented in the public marketplace as he is in the Bible.”
Some are not impressed, and are more-or-less asking,
"What would Jesus do?"
“They are latching on to this touchy-feely, conveniently vague, designer Jesus,” podcaster, author, and secular activist Seth Andrews told RNS.
Andrews "poses the question of what Jesus would think of the amount of money spent on the ads.
Would he prefer that the money be spent on ministering to people’s physical needs or making the world a better place?"
“Or would he say, no, go ahead and spend $100 million to tell everybody how great I am?”
"At first blush, it can all read like a stand against radical right-wing politics and related divisiveness,"
but adds that "some are calling this a 'right-wing stunt for politics.'"
"'He Gets Us' is funded by anonymous donors acting through a Kansas non-profit linked to staunchly Conservative causes it "raises alarms for some skeptics.
(((fukin radicle crazy unhinged republcans BAWAA!
)))
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| | | | The Wise And Powerful
Admin
Posts : 111040
Join date : 2014-07-29
Age : 100
Location : A Mile High
| | Subject: Re: Redeeming Jesus In The Super Bowl Ads- Wed Feb 01, 2023 3:34 am | |
| If I watch the Super Bowl at all, it won't ne because of the adverts. |
| | | | Temple
Regular Member
Posts : 7317
Join date : 2014-07-29
| | Subject: Re: Redeeming Jesus In The Super Bowl Ads- Wed Feb 01, 2023 5:52 pm | |
| (((((Republicans putting Jesus in Super Bowl and- Republicans on a God revival in schools ..Also---)))
1-31-2023
West Virginia Senate passes bill requiring schools to display
'In God We Trust' in every building.
Across the country, Republicans are making moves to target various fundamental rights.
From pushing restrictive abortion policies to banning books in schools, Republicans are doing all that they
can to control people.
A bill introduced by Republican state Sen. Mike Azinger of West Virginia was passed by the state Senate Monday;
if made into law, the bill would require public schools in the state to display the phrase [u]“In God We Trust”-/u] in every building, the Associated Press reported.
When introducing the bill ,Azinger said he wants to give children i
n schools something to look at and remind them that it's okay to “say God” in school.
According to the bill, “a public elementary or secondary school or a state institution of higher education must display in a conspicuous place in each building of the school or institution a durable poster or framed copy of the United States national motto, “In God We Trust”,
if the poster or framed copy meets the requirements.”
According to WTRF, the requirements are that the poster or framed copy be donated or purchased from private donations made available to the school or institution.
The copy must also contain the U.S. flag centered under the national motto and a representation of the state flag. It is not allowed to depict any words, images, or other information other than those three.
Under the proposed law, not only are public schools
K-12 included but public colleges and universities,
as well.
Of course, the bill has faced opposition. Advocates including the American Civil Liberties Union argued that the bill should not be passed because government and religion should be separated, ABC 13 News reported.
"We know this is something that's easy for folks to vote for. We know it's something that they'll get attacked for voting against," ACLU Advocacy Director Eli Baumwell told ABC News.
West Virginia is not alone though; similar laws have been passed in Mississippi, Texas, Kentucky, Louisiana, South Dakota, Utah, and Virginia. According to the Associated Press, in 2001 Mississippi was the first state to pass a law mandating “In God We Trust” be displayed in public schools.
Azinger used this and the fact that a similar law was passed federally decades ago to argue that West Virginia should implement his bill into law.
"It was adopted during a time of disunity in America, at a time that unity was needed," Azinger said Monday regarding the 1956 law.
"And I think that's where we are in America in many ways."
According to the AP, former President Dwight D. Eisenhower signed a law making “In God We Trust” the official U.S. national motto on July 30, 1956.
The law was signed two years after the push to have
the phrase “under God” inserted into the Pledge of Allegiance.
After its initial passage on Monday, the bill's next step i
s heading to the West Virginia House of Delegates for consideration. If it passes there, it will go to the governor for final approval before becoming law.
It’s interesting how quick GOP officials are to push aspects of religion they follow while denying those they disagree with. Several states that push for children to say__
“under God” and stand for the Pledge of Allegiance in schools disregard non-Christian practices, and look down on those who wish to wear religious articles of clothing like the turban, kippa, or hijab.
Freedom of religion is a fundamental right and the government should not be able to influence how anyone, especially children, should view it.
While schools should accept different religions and beliefs, they do not have the jurisdiction to dictate how one goes about their religious practice or whether one should believe in God. Religion and government should be separated.
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| | | | Grackle
Posts : 2495
Join date : 2017-09-09
| | Subject: Re: Redeeming Jesus In The Super Bowl Ads- Thu Feb 02, 2023 3:56 pm | |
| Who cares? ... They're just words.. It's not like people are being forced into catholic churches .. Or like some countries that will *kill* you over your religious beliefs
I don't do religion, but i don't let it offend me to where the sight of religious words are intolerable
... The U.S. was founded on Christian beliefs and values.. Now people pretend to take offense at the mere mention, even the *sight* of the word "God"
Christians are being killed in countries around the world just for being Christian .. I suggest it's a good time to make a stand to assure it doesn't happen here
.. Try harder with your trolling, Temple... Just...do better |
| | | | Temple
Regular Member
Posts : 7317
Join date : 2014-07-29
| | Subject: Re: Redeeming Jesus In The Super Bowl Ads- Fri Feb 03, 2023 9:18 pm | |
| 2-3-2023
Hobby Lobby founder behind $3 billion
effort to 'rebrand Jesus'.
A mysterious commercial called "He Gets Us" that is set to air during the 'Super Bowl' and promotes faith in Christ has been linked to the founder of Hobby Lobby — and a three-year-long campaign he has funded to "rebrand Jesus," according to Christianity Today on Friday.
"For the past 10 months, the 'He Gets Us' ads have shown up on billboards, YouTube channels, and television screens — most recently during NFL playoff games — across the country, all spreading the message that Jesus understands the human condition."
The ad shows pictures overlaid with text like
"Jesus called huddles, too," and "Jesus confronted racism with love,"; and "Jesus was a refugee."
"The campaign is a project of the Servant Foundation, an Overland Park, Kansas, nonprofit that does business as The Signatry, but the donors backing the campaign have until recently remained anonymous.
I early 2022, organizers only told Religion News Service that funding came from 'like-minded families who desire to see the Jesus of the Bible represented in today’s culture with the same relevance and impact He had 2000 years ago,'" said the report.
"But in November, David Green, the billionaire co-founder of Hobby Lobby, told talk show host Glenn Beck that his family was helping fund the ads.
Green, who was on the program to discuss his new book on leadership, told Beck that his family and other families would be helping fund an effort to spread the word about Jesus."
“You’re going to see it at the Super Bowl —
‘He gets Us,’” Green told Beck. “We are wanting to say — we being a lot of people — that he gets us.
He understands us. He loves who we hate.
I think we have to let the public know and create a movement."
Hobby Lobby, an Oklahoma-based chain of big-box craft stores, is famous for its Christian theming. The chain came under controversy after it refused to provide contraception to its employees, and won the right to
opt out of federal health rules at the Supreme Court.
The chain also came under a strange controversy in 2017 after it was found to be in possession of ancient Iraqi artifacts illegally smuggled out of that country, leading to civil actions by the Justice Department ordering the company to forfeit the treasures.
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