01/06/20 05:00 AM EST
Judge Judy rules in favor of Mike Bloomberg, will join him on campaign trail
Celebrity endorsements are a well-worn part of politics, of course, but they typically deliver less than candidates hope for: A quick rush of headlines, maybe, but most voters don’t ultimately make choices based on their favorite television characters.
Sheindlin could be different.
That has a lot to do with her brand of television and how her massive audience — nearly ten million people a day — views her.
The 30-second commercial, titled “Judge Him,” shows Sheindlin sitting in what looks like judicial chambers, advocating for Bloomberg’s “steady leadership” in “very challenging times.
” The setting and the atmosphere capitalize on what the former New York family court judge has spent nearly 25 television seasons building credibility.
Once the Sheindlin commercial starts to air, the TV judge will also go on “The View,” CNN, and other programs to support Bloomberg.
She’s then set to join the candidate this coming weekend on the campaign trail in Texas.
That means more media coverage for Bloomberg on more outlets, big and small, hard news and celebrity news.
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