Nike's 'Dream Crazy' advert starring Colin Kaepernick wins Emmy
Campaign featured NFL star turned social activist
Donald Trump was among critics of advert
A Nike advert starring Colin Kaepernick has won the award for outstanding commercial at the Creative Arts Emmys.
Nike released the advert, titled Dream Crazy, in September last year. It featured the former NFL quarterback and the slogan: “Believe in something. Even if it means sacrificing everything. Just do it.”
In 2016,Colin Kaepernick first took a knee to protest systemic racial injustice, especially police brutality, against people of color.
Nike sales surge 31% in days after Colin Kaepernick ad unveiled, analyst says
sales bested 2017’s 17% increase over Labor Day, according to Edison Trends, despite Trump’s protests of the campaign